Kiva is not, as the ad claims, "the world's first person-to-person microlending website." That was brought into public light over a month ago. Kiva has made changes to dispel this myth, but obviously has not overhauled their advertising campaign completely.
In the past, I've been more sympathetic to Kiva's mode of advertising, but seeing this old ad again, despite their attempts at retribution, makes me question Kiva's commitment to full transparency and wonder if the huge outcry against their deception has actually changed anything.
The controversy and the illusion are not over. It will not end until people understand how Kiva actually works and this ad isn't helping.
(Of course, people might not even care how Kiva actually works. See Tim Ogden's post on this for further discussion.)